It sells peace of mind to working parents, a business to local owners, and a play-based curriculum to nearly 100,000 kids. Inside the franchise that turned early childhood into one of America's most resilient service industries.
The private preschool operator has grown from 225 schools in 2020 to 350 in 2026. Its playbook is scale behind the scenes, local identity out front - and a curriculum designed to make care feel like preparation, not parking.