keto
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The Recipe App That Wants to Pay the People Who Actually Cook
Bill and Hayley Staley spent a decade turning a Paleo food blog into cookbooks and a spice line. Now they are building the marketplace they wish they'd had - one where creators, brands and home cooks all get a cut of the table.
The Grocery Chain That Bet Small Stores Could Win the Health Aisle
Founded by a fruit-stand family, Sprouts skips the premium-organic playbook - smaller stores, produce up front, and shelves sorted by diet instead of brand.
Bonafide Provisions
Bonafide Provisions is a Carlsbad, California maker of organic, traditionally-prepared bone broth founded in 2011 by clinical nutritionist Sharon Brown and her chef husband Reb. Born after bone broth helped heal their young son's chronic infections, the company became the first USDA Organic frozen broth on the market and has since expanded into shelf-stable cooking broths, paleo soups and heat-and-go keto broth cups. Its products are sold nationwide through Whole Foods, Sprouts, Kroger, Target, Publix and Walmart.
IQBAR
IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.
Will Nitze
Will Nitze is the founder and CEO of IQBAR, a brain-and-body nutrition brand he built from a Kickstarter campaign into a nine-figure CPG company selling plant-based protein bars, hydration mixes, and instant coffee in more than 10,000 retail doors. A Harvard psychology and neuroscience graduate who once sold software to oil-and-gas companies, he formulated his first products with no food-science background, scaled IQBAR past 100 million bars sold, and now hosts the founder podcast Eating Glass.