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Laura Norup-Boyer Knows When Marketing Should Move Slowly
After two decades around technical buyers, trade shows and industrial brands, Laura Norup-Boyer has learned that sound transformation often begins by protecting what already works.
Dan Martell
Dan Martell is a Canadian entrepreneur, angel investor, and coach who built and sold three software companies before turning his attention to teaching other founders how to scale. He is the author of the Wall Street Journal bestseller Buy Back Your Time, the founder of the SaaS coaching business SaaS Academy, and an early backer of companies including Intercom, Udemy, and Hootsuite. He now runs Martell Ventures, a studio focused on AI-driven software, and reaches millions across YouTube, Instagram, and TikTok with content on time, hiring, and business systems.
Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.