A pitch lasts a few minutes; building a business takes rather longer. From Kampala, SHONA’s co-founder has spent more than a decade working on what happens after the applause.

Tarun Vedula turned down a job offer to keep building Zatanna. The company changed direction; his interest in the work stayed put.
A shared workspace in Kampala grew into a proving ground for Ugandan entrepreneurs. Its real work happens between a promising idea and a business that can pay its bills.