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Hometown Health’s big bet on staying local
A Nevada health plan built its business around nearby care. Its next chapter asks whether a national partner can make that local promise affordable.
Cecilia Aviles
Cecilia Aviles, MBA, BSN, RN, is the Chief Executive Officer of LifeLong Medical Care, a Federally Qualified Health Center serving over 55,000 patients across Contra Costa and Alameda Counties in the East Bay. A native San Franciscan who started her career as a trauma nurse, she brings more than 20 years of healthcare leadership experience — including 11 years at Sutter Health and earlier stints at Kaiser Permanente, UCSF, KPMG, and McKesson — to lead one of the Bay Area's most vital safety-net providers. A Carol Emmott Fellow and recognized among the Bay Area's top Hispanic nurses, she is committed to making healthcare accessible, equitable, and affordable for underserved communities.