
Both companies can take payroll, benefits and compliance off a small business's plate. The sharper choice is whether you want a published menu or a tailored relationship - and whether you need a PEO at all.

Justworks, TriNet and Insperity sell similar relief from HR complexity, but their operating models reveal three different ideas about how a small business should scale.
Will Young is the co-founder and CEO of Sana, an Austin-based tech-enabled health plan that aims to cut small-business health insurance costs by up to 30%. A Stanford and Harvard Business School graduate who passed through Google and Justworks before starting a company in an industry he had no background in, Young bet that being an outsider was the advantage. Sana launched in 2018, went fully remote from day one against investor advice, and by its $60M Series B in 2022 had raised roughly $107M total while operating across eight states.