
Julie Uhrman turned a post-World Cup conversation into a Los Angeles soccer club with a startup's appetite and a civic brief. Her 2026 move from CEO to principal advisor reveals a second act built around the hardest founder skill: knowing when to change seats.
A women's soccer club built by Hollywood, venture capital and athletes bet that fans, sponsors and equity could sit on the same balance sheet. In 2024 the market priced that bet at $250 million.