
Nicereply, UserTesting, Zoho Survey and Jotform all collect feedback. The useful difference is when to use each one - and what kind of truth each can actually reveal.

One is a 20-year-old bootstrapped company that makes nothing but forms. The other is a free feature tucked inside a $200 billion suite. That difference decides which one you should actually use.

Four companies, four completely different answers to the oldest question in business - what do people actually want? We put the survey industry's odd couples side by side.