jewelry-marketing
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The Jewelry Agency That Refused to Sell Everything Else
Fruchtman Marketing began with a $750 family loan and an irritation with bad car commercials. Forty-five years later, its advantage is still a refusal: it markets jewelry, and almost nothing else.
Erica Scott’s Brand Heart, P&L Spine
After three decades across fashion, luxury and jewelry, Erica Scott is making the case that modern marketing needs both emotional fluency and operating discipline.
Krista Mullen
Krista Fraioli Mullen is Chief Marketing Officer of Eleventy USA, LLC, the New York arm of the Milan-founded 'smart luxury' label Eleventy. She spent more than a decade at Harry Winston, climbing from US marketing coordinator to Director of US Marketing & Public Relations, learning to sell objects whose price is rarely printed. Educated in public relations at Hofstra University, she began her career in business development at Tangram International Exhibitions before moving into jewelry. At Eleventy she works on the American side of a brand that counts the United States as its largest market, roughly 45 percent of a business that reached about 125 million euros in 2025. Her public footprint is deliberately thin: one LinkedIn profile, no personal Instagram, no manifesto. In an industry that mistakes volume for influence, that is its own kind of statement.