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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

jamloop

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Legend
Leif Welch Kept the Name. He Changed the Tune.
Founder · Executive · Operator

Leif Welch Kept the Name. He Changed the Tune.

A music marketplace went nowhere. Leif Welch kept JamLoop alive through two years of Uber shifts, then found a different audience: the smaller advertisers trying to follow their customers onto streaming TV.

leif-welch · jamloopRead →
Legend
Jeff Fagel Wants Television to Show Its Work
Executive · Operator · Creator

Jeff Fagel Wants Television to Show Its Work

After a career stretching from margarine and Kmart to streaming ads and AI, the Chicago CMO keeps returning to one stubborn question: did the marketing move the business?

jeff-fagel · jamloopRead →