Conceive is a New York-based virtual fertility company that acts as an always-on care layer wrapped around the fertility and pregnancy journey. Founded in 2021 by Lauren Berson after her own three-year struggle with infertility, it pairs 24/7 nurse and coach support with cohort-based community and evidence-based education. Members reach a real person - a nurse, coach, or dietitian - in minutes rather than waiting weeks for a clinic callback, and the company sells both direct-to-consumer subscriptions and a B2B layer to fertility clinics.
Dandi Fertility is a New York-based femtech company that makes the physical and emotional grind of IVF a little less lonely. Its patent-pending IVF Care Kit - a heating pad, cooling pad, shot targets, a hands-free supply belt and a massage ball - is paired with a virtual care platform staffed by registered fertility nurses licensed across all 50 states. Founded in 2021 by fertility nurse Leyla Bilali and CEO Jake Kent, Dandi sells directly to patients and to fertility clinics, and its Care Kit was named one of TIME's 200 Best Inventions of 2024.