iona-university
(2)
Matthew Caiola and the business of being heard
He wanted to report the news. At 5WPR, Matthew Caiola built a career helping companies enter the conversation - and now he is studying what happens when machines help decide who gets heard.
Scott Schoessel
Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.