invisible-technology
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Dane Atkinson
Dane Atkinson is a serial entrepreneur who has founded, bought, and sold more than a dozen companies over three decades, almost all aimed at giving small and medium businesses the kind of technology that big chains take for granted. He started his first company at 18, served as the first outside CEO of Squarespace, built the data-analytics firm SumAll (famous for making every employee's salary public), and now runs Odeko, a New York operations platform that handles overnight supply deliveries and back-office software for more than 14,000 independent coffee shops and cafes. He calls his goal 'invisible technology' - software that quietly solves problems so owners can get back to their customers.
John Martin
John Martin co-founded Level Home in 2016 with the idea that the best technology is invisible - literally. After a snowstorm stranded him and his family at Lake Tahoe without keys, he set out to reinvent the deadbolt from scratch. The result: Level Lock, a smart lock engineered to hide entirely inside the door, preserving home aesthetics while adding full smartphone control. Martin spent decades across Microsoft, Starbucks, Apple, and Nokia before building Level into a $171M-funded company that was ultimately acquired by ASSA ABLOY in 2024 - a hardware giant recognizing that the future of the lock is invisible.