Jim McCoy is the CEO of Atlas HXM, the company that pioneered the direct Employer of Record model for hiring across 160-plus countries. He took the top job in December 2023 after 14 years at ManpowerGroup, where he scaled the world's largest recruitment process outsourcing business into 56 countries and managed a quarter-million placements a year. He builds for scale while obsessing over the local user experience, borrows ideas from B2C playbooks for a B2B world, and frames the work as democratizing access to economic opportunity.
Nurasyl Serik is the co-founder and CEO of RemoFirst, a San Francisco-based Employer of Record (EOR) platform that enables companies to hire and manage full-time employees and contractors across 185+ countries. Born in Kazakhstan and educated in the UK, Serik bootstrapped RemoFirst to seven figures before raising $39.4M in venture funding, earning a Forbes 30 Under 30 spot in 2024 and a Fast Company Most Innovative Companies ranking in 2025. His platform undercuts legacy EOR providers with flat-rate pricing starting at $199/month, processing payroll across multiple currencies for clients including Microsoft, Mastercard, and the WHO.