interior-paint
(2)Company
Company
Consumer · Ecommerce
The Paint Aisle Was Too Big. Clare Made It Smaller.
Nicole Gibbons built a paint company around a peculiar idea: the easiest color to choose might be one of fewer colors. Clare turned a designer’s judgment into a quiz, a swatch and a box at the door.
clare-paint · interior-paintRead →
Consumer · Hardware · Ecommerce
Behr Paint Company
Behr turned a garage-made wood stain into a retail machine. Now it is trying to solve the hardest part of painting - getting a nervous customer to choose a color and begin.
behr-paint · architectural-coatingsRead →