The local-services marketplace spent years helping people find a pro. Its bigger wager is to become the place homeowners turn before they even know what is broken.
Pronto is a Bengaluru-based on-demand and subscription house-help platform that dispatches trained, background-verified cleaning professionals to urban homes in roughly 10 minutes. Founded in 2025 by Anjali Sardana, it applies a quick-commerce playbook to India's largely informal domestic-work market - transparent per-visit pricing, instant or scheduled booking, and structured shifts that give workers (about 99% of them women) predictable income. The company scaled from roughly 1,000 daily bookings to 24,000-25,000 in about a year and was valued at $200M in April 2026.