instagram-marketing
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The Agency That Sent 1,000 Micro-Influencers Into Battle and Never Took a Dime of Venture Money
Mae Karwowski bootstrapped Obviously out of a Lower East Side apartment, turned down a $25 million offer, and sold to the world's biggest ad holding company. The trick was treating influencers like a data problem, not a popularity contest.
Tailwind Bet the Company on Pinterest. A Million Small Businesses Bet Back.
The Oklahoma City company started life as a wedding-planning site, pivoted to the one social network everyone underestimated, and quietly built a marketing suite that now runs on autopilot for more than a million merchants.
Statusphere
Statusphere is an AI-powered influencer marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, measurable growth channel. It automates the messy parts of creator programs - matching, product fulfillment, compliance, content rights and reporting - so brands can generate authentic user-generated content at scale and improve product discovery across social and AI-powered search. Founded by Kristen Wiley in 2016, the company has powered tens of thousands of creator collaborations for brands including Fenty Beauty, Express and Kendo Brands.