influencer-relations
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Lexi Pulling and the art of the right introduction
A guest list, a getting-ready video, a carefully chosen sample. The founder of Pull Public Relations works where a brand’s ambitions meet someone else’s attention.
The Friendship Business: How Eleventh House Makes Restaurants Talkable
Eleventh House sells no physical product. It makes restaurants, drinks, openings and odd little moments easier to notice - using a deceptively old technology called knowing the right people.
The Agency That Lost 70 Percent - and Came Back Bigger
Hunt & Gather survived a two-week collapse by betting that public relations should produce something people can see, enter, taste, or repeat. Its best work turns a business problem into a scene worth retelling.
The Dana Agency: The Launch Is the Product
A Miami boutique learned that the opening party is not the finish line. It is the smallest convincing prototype of a much larger relationship.
Brooklyn PR Turned a Los Angeles Showroom Into a Passport for Fashion Brands
Liza Vassell built a small agency around a large idea: for an international label, the shortest route into America may run through a stylist's rack in West Adams.
MSR Communications Built a 27-Year Business on Being Early to the Next Conversation
The San Francisco boutique does not manufacture attention from nothing. It watches for the moment a client's expertise becomes useful - then moves before the moment moves on.
The Restaurant Publicists Who Start Before the Doors Open
JS2 PR has spent 25 years learning that a restaurant opening is not a date. It is a sequence - story first, pictures second, tastings third, attention last.
The Rose Group knows attention cuts both ways
An art exhibition for Campari. A launch for natural body wash. Counsel in a celebrity crisis. The Los Angeles agency works where getting noticed and being trusted meet.
af&co. knows a full dining room starts before dinner
The hospitality agency turns restaurant openings, hotel histories and local relationships into reasons to show up. Its most useful lesson: give people something specific to come for.
Elle Communications wants good causes to get good publicity
An agency built around social impact found its next act inside an entertainment group. The deal explains something useful about publicity: a worthy story still needs a way into the room.
Gogola wants you to meet the Ukraine you haven’t seen
The Los Angeles communications agency helps creative brands find an international audience. Its most revealing project put Ukrainian design in a New York room and let the objects do some of the talking.
Bollare knows who gets the second look
A fashion PR firm born inside online retail has spent 20 years arranging introductions. Its real craft is making a product worth another look - and giving the right person a reason to take it.
NO AFFILIATION makes a business of the right company
A singer, a lingerie label, a fashion magazine: the interesting work happens between them. Inside the Los Angeles agency that brings talent management, brand partnerships, and publicity into the same conversation.
The Last Layer knows who parents ask next
A PR agency built around parenting brands is following the recommendation from the gift guide to the group chat. Its next move gives customers points for joining in.