industrial-coatings
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Executive · Operator · Engineer
Patricia Morschel Built a Marketing Career One Repeatable Process at a Time
She started at DuPont Performance Coatings as a chemist in Brazil. Thirty years later, she became Axalta's CMO, carrying shop-floor constraints and a global refinish career into company-wide marketing.
patricia-morschel · axaltaRead →
Enterprise · Climate · Hardware
The $5.1 Billion Company Hiding in Plain Sight on 30 Million Cars
Axalta’s name is rarely visible, but its chemistry sits on millions of vehicles, factory parts and buildings. Now the coatings specialist is turning paint into a system of color data, robotics and manufacturing efficiency - just as a pending merger could redraw its market.
industrial-coatings · automotive-coatingsRead →