A three-person, self-funded shop from Poole has sold ticketing software to Siemens, HP, Adobe and ESPN - and taken zero dollars from investors doing it. Meet the quiet contrarian in a market full of megarounds.
Jeff Johnson is a longtime independent Mac and iOS developer who runs Lapcat Software and the Underpass App Company. He is best known for StopTheMadness, a Safari extension that wrestles control of the browser back from hostile websites, and for being one of the sharpest public critics of Apple's privacy decisions, including the 2020 'OCSP appocalypse' that revealed macOS was phoning home unencrypted every time you launched an app. A philosophy graduate turned code archaeologist, he writes a widely read blog dissecting Apple's broken promises and has racked up a long list of CVE security credits across macOS, Safari, iOS, and WebKit.

Jason Fried is the co-founder and CEO of 37signals, the bootstrapped software company behind Basecamp, HEY, and ONCE. A contrarian voice in tech, he has spent 25+ years arguing that smaller is smarter, calm beats hustle, and profitable beats funded. He co-wrote Rework - a Wall Street Journal and New York Times bestseller - and his TED Talk on why work doesn't happen at work has millions of views. Along with co-founder David Heinemeier Hansson, he has built one of the most influential (and deliberately small) software companies in history.