Good Health Company, known by its flagship brand Mars by GHC, is a Hyderabad-based direct-to-consumer men's health and wellness platform founded in 2021 by Samarth Sindhi. It pairs free online doctor consultations with science-backed products across hair, beard, skin, sexual health, weight, and general wellness, then ships personalized treatment courses to customers' doors. A women's vertical, Saturn by GHC, extends the same full-stack model to female personal care.

Yash Kewalramani is the co-founder of Cherry App, a Bengaluru-based social commerce startup that pays Instagram creators cashback for shopping and sharing. Backed by All In Capital, Cherry lets users earn 30-70% cashback by posting about brands on social media - turning everyday shoppers into micro-marketers. A Swarthmore College mathematics and economics graduate, Yash previously worked as a product manager at Jupiter and at Adappt Intelligence before launching Cherry in 2024 with co-founders Sharnam Singhwal and Samarth Mahapatra.