independent-verification
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Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.
Mo Moubayed
Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.