The company joined the business of finding patients to the business of treating them. Its next test is whether software can give independent doctors their evenings back.
A good injector can still be a bewildered business owner. Moxie bundles software, coaching and collective buying power to help independent aesthetic practices keep their independence.
The company began with a medical office manager who was fed up with clumsy billing software. Twenty-five years later, its single-database bet runs the daily machinery of 13,000 practices - and reveals both the appeal and the cost of buying the whole stack.