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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%
Consumer · Ecommerce · Health

Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%

Haus Labs failed quietly on Amazon. Then Gaga and CEO Ben Jones threw out every formula, moved to Sephora, and bet the company on fermented arnica and 51 shades.

haus-labs · lady-gagaRead →
Company
Makeup by Mario Turned the Makeup Chair Into a Global Counter
Consumer · Ecommerce · Education

Makeup by Mario Turned the Makeup Chair Into a Global Counter

Mario Dedivanovic spent two decades teaching people how to sculpt a face. His company packages that know-how into products, instructions and an unusually tight partnership with the retailer where he got his first beauty job.

makeup-by-mario · mario-dedivanovicRead →