
Born in Mexico and raised on Chicago’s South Side, Ozzie Godinez built PACO Collective around a frustration: advertising kept flattening the people it hoped to reach. His answer began with a friend, a kitchen table, and a willingness to listen more closely.

At Abercrombie, Carey Collins Krug helped trade a velvet-rope identity for customer-led belonging. Her next brief at Vuori is larger, more global and built on the same deceptively simple habit: pay attention.

After two decades building brands, Jennifer Bromley moved from the customer economy to the inclusion economy. Her playbook is refreshingly practical: listen early, make the mission legible, and treat advocacy as an operating discipline.

An engineer by training and an accidental marketer by her own account, Esi Eggleston Bracey has spent 35 years finding the people brands overlook - then turning that attention into products, growth, representation, and durable change.