in-store-audio
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QSIC
QSIC is an in-store audio platform that combines curated music, point-of-sale data and generative AI to help retailers and brands turn store audio into a measurable retail media channel. Its technology powers thousands of stores across three continents, pairing store-specific playlists with dynamically created, localized audio ads and closed-loop attribution so advertisers can tie in-store messaging back to sales.
Matthew Elsley
Matthew Elsley is co-founder and CEO of QSIC, an AI-driven in-store audio and retail media platform used by 7-Eleven, McDonald's, Coles Express and other chains across three continents. Founded in Melbourne in 2012 with schoolfriend Nick Larkins, QSIC bootstrapped for years before raising a $4M Series A from Carthona Capital and a $25M Series B led by Hedosophia in January 2025. Elsley relocated to Dallas to run North American growth as QSIC rolled out Gulp Radio to 12,000 7-Eleven, Speedway and Stripes stores.