impact-sourcing
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Sama
Sama is a San Francisco-based AI training-data company that combines a 5,000-plus full-time annotation workforce - most based in Kenya, Uganda and India - with proprietary tooling to deliver labeled data, model evaluation and red-teaming for the world's largest AI builders. Founded as the nonprofit Samasource in 2008 by the late Leila Janah, it relaunched as a for-profit B Corp in 2019 and counts Google, Walmart, NVIDIA, Ford and Microsoft among its customers.
Wendy Gonzalez
Wendy Gonzalez is the CEO of Sama, a mission-driven AI data annotation and model evaluation company that employs thousands of workers in East Africa. She joined Sama in 2015, rose through the ranks as COO and President, and assumed the CEO role in 2020 following the passing of founder Leila Janah. Under her leadership, Sama closed a $70M Series B - at the time the largest funding round for a woman-led AI infrastructure company - achieved Forbes AI 50 recognition, and scaled to over 3,000 employees while maintaining its B Corp certification and social mission of lifting people out of poverty through dignified work in the AI economy.