
A customer helped give ImagineSoftware its name. A quarter-century later, its founder is still asking how much unnecessary work a piece of software can remove.

Before Ben Buchanan was translating medical-billing complexity for a market, he was a 6-foot-3 right-hander trusted with the ninth inning. His path from UNC Asheville’s bullpen to ImagineSoftware’s executive team is a study in pressure, preparation and the quiet value of finishing the job.