
He built QuestionPro without venture capital, bought smaller businesses, and kept going when buyers came calling. For Vivek Bhaskaran, independence also leaves room for motorcycles, an auto-rickshaw, and the people who make the work worth doing.

Before he shaped campaigns, Michael Letschin designed data-center systems. That technical apprenticeship still defines his work as a fractional CMO: get close to the product, listen to the customer, and make the complicated useful.