A veteran’s paperwork gave the ID.me co-founder a question worth pursuing: how much should you have to reveal to prove who you are? Sixteen years and several business models later, that question reaches far beyond the checkout counter.

After Google and Coinbase, the electrical engineer turned marketer has taken on a quieter challenge at ID.me: earning trust one login at a time.

The engineer-turned-product leader built experimentation systems at LinkedIn and Intuit. Now, at ID.me, he is applying the same habit of evidence to a trusted marketplace - one small decision at a time.