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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
David Simnick Learned to Sell the Shampoo Before the Mission
Founder · Operator · Executive

David Simnick Learned to Sell the Shampoo Before the Mission

Soapbox began with an aid worker's observation and a batch mixed in a college kitchen. Its survival depended on a harder lesson: purpose can deepen loyalty, but the product still has to win the shelf.

david-simnick · soapboxRead →
Company
Soapbox Lost 75% of Its Sales. Then It Learned the Mission Wasn't the Product.
Consumer · Ecommerce · Health

Soapbox Lost 75% of Its Sales. Then It Learned the Mission Wasn't the Product.

A $6.99 bar, confusing packaging, and a 75 percent sales drop nearly washed Soapbox out of Whole Foods. Its recovery offers consumer founders a cleaner rule for purpose-driven business: make the product earn the purchase before the mission earns the applause.

personal-care · hair-careRead →