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Founder · Executive · Operator

Sinisa Rakovich

Sinisa (Siggi) Rakovich is the founder and CEO of Hunch, a creative performance platform used by paid social teams at global brands and agencies to automate ad creative, media buying, and cross-channel insights across Meta, TikTok, and Snapchat. Split between New York and Belgrade, Hunch was co-founded in 2018 by Rakovich with Igor Simovic and Nikola Milenkovic, a team that had worked together for more than 15 years. Before Hunch, Rakovich founded Building Explorer, a real-estate platform acquired by PBF in 2010. Hunch raised a €4M round led by Catalyst Romania in 2022 and works with more than 100 global brands.

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