A viral video exposed the weakness of a research marketplace. Prolific’s answer - be more selective about people - now sits at the center of its business in AI.
The young company began with an AI interviewer. It is now selling the scarce ingredient frontier models, workplace agents and robots all need: structured evidence of how capable people think and work.
Sureform is a San Francisco startup (Y Combinator X25) that collects real-world, multimodal human data to train robots and world models. It equips workers at hotels, warehouses, restaurants, construction sites, and laundromats with head-mounted cameras, stereo depth rigs, and handheld grippers that capture time-synced video, audio, pose, depth, and tactile data while they do their jobs. Each session is delivered to robotics teams as structured, synchronized, training-ready data.