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The Marketer Fox Handed Its Streaming Future
He built subscriber machines at Hulu and FanDuel before the streaming wars got loud. Now he has to convince America to pay Fox directly.
Paulo Martins
Paulo Martins is the Brazilian-born founder and CEO of Arena (arena.im), a San Francisco-based AI-powered community engagement platform that lets brands embed live chat, live blogs, and audience interaction tools directly on their own websites with a single line of code. After stints at NASA, Ubisoft, and Hulu — where he helped grow the streaming company from 100K to 7 million paying subscribers — Martins founded Arena in 2017 with a clear thesis: businesses should own their audience, not rent it from social platforms. By 2022, Arena had grown to 25,000 customers across 150 countries and closed a $13.6M Series A led by CRV, with backing from heavyweights like David Sacks, Des Traynor, and Olivier Pomel.