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Health-E Commerce built a business on money you might lose
FSA Store turned the confusion around tax-free health benefits into a shopping business. Now its parent company is moving from the medicine cabinet into virtual care.
The $36.5 Billion Account Hiding in Your Benefits Portal
HealthEquity turned the least glamorous tab in workplace benefits into a three-engine business - and a bid to make health savings as familiar as the 401(k).
Harvard Student Agencies
Harvard Student Agencies (HSA) is the largest student-run company in the world. Founded at Harvard in 1957 as a 501(c)(3) nonprofit, it employs more than 900 Harvard undergraduates each year across roughly a dozen businesses - from The Harvard Shop and Trademark Tours to Let's Go travel guides, HSA Tutoring, GroupGear custom apparel, and Campus Insights user research. Students run every division as managers, gaining hands-on business experience while earning wages that help offset the cost of a Harvard education.
Binkey
Binkey is a Washington, DC fintech that lets online merchants accept pre-tax health benefit dollars - FSA, HSA, and related accounts - as payment at checkout. Its AI-powered engine classifies products at the SKU level to determine IRS eligibility in real time, automates claim filing and reimbursement, and routes funds through developer-friendly APIs. Products span Binkey Pay (checkout acceptance), FSA + HSA Rewind (recovering unused benefit dollars from past purchases), and Binkey Vision (out-of-network vision reimbursement). The company raised $3.3M in seed funding in 2023.