hsa-fsa
(2)
Forage
Forage is a San Francisco payments company that makes it easy for retailers and online platforms to accept government benefits like SNAP EBT, WIC, and HSA/FSA. It is one of only a handful of third-party processors approved by the USDA to handle online EBT, pairing a unified merchant API with hands-on certification support. On the consumer side, its Forage app helps low-income families check their EBT balance, find discounts, and earn rewards. The technology runs at more than 100,000 stores across all 50 states, including Dollar General, Save A Lot, Gopuff, DoorDash, and Uber Eats.
Jon Carter
Jon Carter is the CEO and Founder of Prado, an Austin-based technology platform that connects physicians, nutrition providers, and food businesses to make food function as medicine — unlocking $170 billion in pre-tax HSA/FSA dollars for medically tailored meals. Before Prado, Carter built a career spanning digital product leadership at Union Bank and Live Nation (where he ran eCommerce for 600+ artist brands including Jay-Z and Madonna), and CEO of Snap Kitchen. His father died from type 2 diabetes, and that loss transformed into a professional mission: eliminate the friction preventing food from operating as healthcare.