Carrot Fertility is a global fertility and family-building benefits platform that employers and health plans offer to their people. It covers the full journey - fertility preservation, IVF and IUI, pregnancy, adoption, surrogacy, low-testosterone care and menopause - with an expert Care Team, a global provider network, and the Carrot Card payment platform. Founded in 2016 after co-founder Tammy Sun faced a five-figure out-of-pocket egg-freezing bill, Carrot serves members in more than 195 countries and positions itself as a data-driven, outcomes-focused alternative to leaving fertility care to employees to navigate alone.
LifeCare is a Shelton, Connecticut-based provider of employer-sponsored work-life benefits, best known for its Backup Care Connection service and the LifeMart employee-discount marketplace. Founded in 1984, the company helps large employers and federal agencies support their workforce with last-minute child, adult, senior and pet care, along with senior-care management, tutoring, and everyday savings. LifeCare has served tens of thousands of client organizations covering roughly 100 million members and, since October 2020, has operated as part of Care.com (an IAC company) under the CareBenefits umbrella.
Canary is a New York-based benefits company that helps employers, nonprofits, and foundations give employees fast, dignified cash grants when a financial emergency hits. Its flagship product, Grant Circle, handles the legal, tax, and administrative machinery of running an employee relief fund so an organization can move money to a worker facing an eviction, a medical bill, or a natural disaster in days rather than weeks. Founded by Rachel Schneider - co-author of The Financial Diaries - Canary has channeled millions in emergency grants to workers, with an average grant of roughly $848.
Keep Company is a Bethesda, Maryland based B2B platform that helps employers build meaningful human connection at work through cohort-based group coaching, 1:1 coaching, mentoring, and peer pods. Founded in 2022 by a former partner-track lawyer and a startup brand executive, it began by tackling burnout and attrition among working parents and caregivers - a group that can make up the majority of a workforce - and has since grown into a broader platform for connection and engagement across the employee lifecycle, backed by patented matching technology and a behavioral-science curriculum.
Overalls is a New York-based benefits company that gives every employee a dedicated LifeConcierge - a real human expert amplified by AI - to handle the personal to-do list that piles up during the workday, from booking childcare and navigating a medical bill to planning a trip or dealing with home repairs. Founded in 2021 by insurtech veteran Jon Cooper at venture studio Redesign Health, Overalls pairs concierge services with financial-protection products under the thesis that reducing life's off-the-clock stress makes people more focused and productive at work. It sells to employers as a supplemental benefit and counts Reddit, Patreon, Coterie and BeatBox Beverages among its customers.