
A frustrating ranch-house remodel gave the engineer a problem worth coding. Fifteen years later, he is leading Houzz into its software-and-AI chapter with the same operating idea: make the complicated feel simple.
Houzz is an online platform for home remodeling and design that connects homeowners with millions of design photos, products, and vetted professionals - and sells business-management software (Houzz Pro) to the contractors, architects and designers on the other side of the marketplace. Founded in 2009 by Adi Tatarko and Alon Cohen after their own frustrating remodel, it grew into a two-sided business spanning inspiration, e-commerce, and AI-powered tools for running a renovation business.