Nicholas Ling

Nicholas Ling is the co-founder and CEO of Pattern Brands, a New York house of direct-to-consumer home goods brands. A physics graduate turned consultant turned brand builder, he ran the branding agency Gin Lane, which helped launch the likes of Harry's, Hims and Stadium Goods, before closing it in 2019 to build and acquire his own portfolio of brands including Open Spaces, Equal Parts, GIR, Yield, Letterfolk and Poketo. He pairs analytical rigor with a mission rooted in helping people enjoy time at home.