hotel-marketing
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The Publicists Who Learned to Think Like a Dining Room
bread & Butter began with a little over $1,000 and a dislike of assembly-line PR. Its more durable invention was a national agency built to behave like the best neighborhood restaurant: local, alert and ready to remember what matters.
The Travel Publicists Who Know a Hotel Is More Than a Pretty Room
Diamond PR sells the hardest luxury in travel: a reason to care. Its advantage is knowing when a room needs a press release - and when it needs 30 TikTok creators, a brass band and an island-hopping itinerary.
af&co. knows a full dining room starts before dinner
The hospitality agency turns restaurant openings, hotel histories and local relationships into reasons to show up. Its most useful lesson: give people something specific to come for.
Victoria King PR Knows a Beautiful Hotel Needs a Better Story
From revived California motels to Swiss village hideaways, Victoria King Public Relations finds the details that give travel editors a reason to care. Its business is built on a selective roster and close attention to the property behind the pitch.
Karen Stephens Took the Scenic Route to the C-Suite
Before Karen Stephens sold hotel software, she taught French and sang in a Midtown Sacramento rock band. Her route to Revinate's C-suite is a study in useful detours, listening first, and letting talented people become stars.
Tambourine
The Fort Lauderdale firm has spent three decades trying to answer one question for hoteliers: how do you get a guest to book with you instead of with Expedia?
The Leading Hotels of the World
The luxury hotel company that owns no uniform look has spent nearly a century making independence scalable. Its product is not a room so much as a pact: global reach for hotels that refuse to become interchangeable.
Heather Balsley
From a teenage farmers-market job to the executive committee at IHG, Heather Balsley built a career by learning how small customer moments connect to a global commercial system.
Jason Craparo
Jason Craparo is the founder and CEO of Hovr, a Philadelphia-based marketing technology company whose patented, no-code tool sits on top of hotel and travel brand websites and turns static pages into interactive, video-rich experiences that drive direct bookings. A Babson MBA who started as a dishwasher at 14 and ran Sonic Drive-In franchises by 21, Jason spent six years at social enterprise Juma Ventures before founding networking apps Contap and Hio, then pivoting the technology into hospitality. He holds a dozen granted patents, is a certified private pilot who flies aerobatics, runs triathlons, and is a father of three.