homebuilding
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Ron Nelson Is Turning Homebuilder Marketing Into a Measurable Craft
After three decades in New York advertising, Ron Nelson moved inside the business he knew best. At K. Hovnanian, his brief is deceptively simple: make a regional, high-stakes purchase feel coherent, personal and measurable.
Rachel Eaton Built a Marketing Machine, One Measured Lead at a Time
She started in a community information center and learned the business close to the customer. Two decades later, Rachel Eaton still treats marketing as an operating system - measured, repeatable and built to move buyers forward.
Elicia Azali Is Bringing Heart Into the Floor Plan
After building brands in consumer goods and insurance, Elicia Azali took on an unusually emotional product: the American home. Her playbook starts with listening, turns marketing into company-wide work, and keeps both the spreadsheet and the heart in the room.
Manish Shrivastava
At PulteGroup, Manish Shrivastava turned a career built on brands and shopper behavior toward a purchase where price, place, design and identity arrive in the same decision. His work shows what marketing becomes when the product must be bought, built and then inhabited.
Ivan Lvov
Ivan Lvov is the CEO of TraceAir Technologies, a Seattle-founded construction site intelligence platform that uses drone data and AI to help homebuilders and land developers measure, verify, and manage grading and earthwork from land acquisition through finished lots. He joined TraceAir in 2016 as Chief Strategy Officer and stepped into the CEO role in September 2025, succeeding co-founder Maria Khokhlova. Before TraceAir he spent years scaling a digital mapping and navigation franchise (2GIS) to 16 offices and 450 employees, and he holds an MSx degree from Stanford Graduate School of Business.
Katy Reynolds
Katy Reynolds is the Co-Founder and CEO of Shibusa Systems, a Monterey, California startup turning home construction into precision on-site assembly. A former Merrill Lynch investment banker turned climate-forward homebuilder, she is rebuilding the way American houses get made - faster, cheaper, all-electric, and out of low-carbon materials.
Nikki Pechet
Nikki Pechet is the Co-Founder and CEO of Homebound, a tech-enabled homebuilder she launched in 2018 after wildfires devastated thousands of homes in Northern California. A veteran of Bain & Company and Thumbtack, she has built Homebound into a platform that digitizes every step of construction — from custom home design to permitting to build tracking — and has raised over $400 million in equity and real estate capital. She closed her Series A days after giving birth to her third child and has expanded Homebound across California, Colorado, Texas, and Florida, with aspirations to become the Amazon of homes.