home-selling
(10)
The business before the house.
Jason Mitchell Group built a national brokerage around a simple observation: the buyer often meets the lender first. Its real product is what happens next.
Owners.com put a price on doing it yourself
A home search was moving online. Owners.com wanted the savings to follow. Its journey from do-it-yourself listings to a full-service brokerage reveals how much work hides behind a house sale.
Triplemint went looking for homes that weren’t for sale
A New York brokerage bet that the most interesting home was the one nobody had listed yet. Its journey from apartment rentals to The Agency reveals how much work sits between a prediction and a deal.
Homeward lets you buy the next house before selling this one
Your wealth can be sitting in the living room while your next home slips away. Homeward turns that awkward interval into a financing business - with your agent still in the picture.
Sutton Quebec Let Brokers Keep 100% - Then Built a 1,500-Agent Network
The Montreal franchise network made a blunt bargain with real-estate agents: keep the commission, pay for the platform. Three decades later, its real product is not a listing - it is broker independence with a safety net.
Trusty
Trusty is an agent-to-agent matchmaking network for residential real estate that surfaces homes whether or not they are officially listed. Founded by Tim Hyer and Nicholas Meyers and part of Y Combinator's Winter 2022 batch, the company lets agents share off-market intent, gives buyers access to hidden inventory, and lets homeowners field private offers - all outside the traditional MLS. By 2022 it had onboarded roughly 350 agents covering about 80% of California.
OpenAgent
OpenAgent is a Sydney-based proptech company that helps Australians choose the right real estate agent to sell their home. Founded in 2013 by former McKinsey consultants Zoe Pointon and Marta Higuera, it analyses every property sale in Australia and pairs that data with human consultants to give sellers a free, personalised shortlist of local agents. The service is free for homeowners and monetises through referral fees paid by agents on successful sales, and it also runs free consumer tools such as OpenEstimates, property reports and suburb profiles used by more than two million visitors a year.
ListingSpark
ListingSpark is an Austin-based real estate technology company that gives homeowners a flat-fee, software-driven way to list and sell their homes on the MLS without paying a traditional listing agent's commission. Its platform automates pricing analysis, listing syndication, paperwork, scheduling and offer management, and pairs the software with a licensed brokerage in Texas, Florida, Georgia and Tennessee. The company says it has helped more than 7,400 families sell their homes and save over $70 million in commissions.
Indigo
Indigo is an AI-powered home transaction platform that reworks the messiest part of buying and selling a house: the offer and the paperwork behind it. Built by the founding team behind Ribbon, the New York startup replaces the email-and-PDF scramble with real-time offer dashboards, AI-generated and compliant contracts, and shared deal rooms for agents, buyers and sellers. It raised an $8 million seed round in January 2025 and says it topped 20% of home offers in its first markets within three months of launch.
Shaival Shah
Shaival Shah is the co-founder and CEO of Indigo, an AI-powered home transaction and offer-negotiation platform for real estate agents, buyers and sellers. A repeat proptech founder, he previously built and led Ribbon, the all-cash offers platform that handled roughly $20 billion in offers a year. The son of Indian immigrants who needed a community loan to buy their first home, Shah builds technology aimed at making the most complex, opaque part of real estate, the contract, transparent and fair.