The company behind FURminator, Tetra, Cutter and Remington made billions by selling a business it had improved. Its next trick is harder: proving that a smaller portfolio can grow without losing the scale that made the collection useful.
Tractor Supply built a national retail machine around feed bags, fence posts and people who fix things themselves. Now it is betting that the same network can become rural America's pet-care counter, delivery hub and indispensable weekly stop.
A wooden snap trap grew into 13 brands spanning ants, mosquitoes, backyard birds and electric fences. Woodstream’s real product is the machinery that keeps those narrow, useful names on shelves.