hockey
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Ian Bertrand has spent a career turning stores into stories
After nearly three decades building global brands, the longtime Nike marketer and youth coach has arrived at CCM Hockey with a practical idea: make heritage useful to the next player who steps onto the ice.
HELIOS
HELIOS is a Portsmouth, New Hampshire sports-technology company that builds a hardware-free wearable and app platform for hockey. Its Core sensor clips to a shoulder pad and uses stride-recognition machine learning to measure skating explosiveness, agility, speed and balance, then syncs the data with shift video so players and coaches get instant, benchmarked feedback the moment a shift ends. The company's stated goal is to give youth, college and pro players the same quality of performance data that was once reserved for elite programs, sold as a hardware-plus-software membership.