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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Agency That Put an Ad Where Nobody Could Look Away
Media · Social · Ecommerce

The Agency That Put an Ad Where Nobody Could Look Away

The Mavens Agency makes a curious wager: the best marketing move is often not another campaign, but a better decision about where attention already lives.

marketing-agency · brand-strategyRead →
Company
The Wahlbergs' Burger Chain Shrank by 70% - On Purpose
Consumer · Ecommerce · Media

The Wahlbergs' Burger Chain Shrank by 70% - On Purpose

Paul, Donnie and Mark Wahlberg turned a strip-mall burger stand into a global brand, a reality-TV franchise and a grocery-aisle beef line. After closing 79 restaurants in a single year, the family is rebuilding around Home Depot parking lots, airports and Bass Pro Shops.

wahlburgers · burgersRead →