
Before Himedi became a multilingual platform, Jeong Ju (Jay) Lee drove the van himself. His route from television production to company building runs through borrowed money, patient introductions and the decision to hire people with skills he did not have.

Friends once called him to make sense of Seoul's hospitals. Donkyo Seo turned that informal favor into an operating system for medical travel - built on clinic visits, careful vetting, and the unglamorous logistics between a question and an appointment.