higher-education-marketing
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Erin Stinner Built a Career Where Words Carry Consequences
Before she became the owner of a Pittsburgh agency, Erin Stinner learned the weight of a sentence in newsrooms, government offices and a college president's cabinet. Now she has a deceptively plain brief: find the proof, lose the fog and make the next decision easier.
Lisa Clements Has Spent a Career Making Public Institutions Feel Open
From Queen’s Park to the Art Gallery of Ontario and now U of T Scarborough, Lisa Clements has built a career around a difficult communications problem: turning large public institutions into places people can see themselves entering.
James Tweedy Is Building a University Brand People Can Belong To
From independent records to a Christian university, James Tweedy has spent two decades learning the same durable lesson: a brand works when people can hear themselves inside its story.
Tanya Kreinin Built a Brand Big Enough to Hold a University
At the University of Toronto, Tanya Kreinin's real product is not a slogan. It is a system that lets thousands of distinct voices sound like they belong to the same institution.
Kara Paymar
Kara Paymar built her career where brand promises meet operational reality. Now the Strategic Education CMO is asking a sharper question of AI: who shapes the system before it shapes the market?
Greg Shrader
Greg Shrader is the founder and CEO of Wellspring International Education, a Colorado-based firm that connects international students with U.S. colleges and universities. A learning scientist by training who has worked in higher education since 1999, he built Wellspring from a start-up into one of the leading higher-education marketing and recruitment organizations through a string of mergers and acquisitions, including the 2022 purchase of Australian platform StudyMe. He also leads Wellspring Higher Education and its teacher-education brand, NTEC.
Brian Hartnack
Brian Hartnack is the co-founder and CEO of Archer Education, a higher-education growth firm that helps colleges and universities recruit, enroll and retain online and adult learners. A Cornell history major who cut his teeth in the late-90s dot-com scene at eToys, Gifts.com and Rent.com (sold to eBay for $415M in 2005), he launched the company that became Archer in 2006. Two decades on, the firm has worked with 200+ institutions, managed 1,000+ online programs, and connected millions of students to degrees - with Hartnack arguing that the winners in education marketing pair data infrastructure with authentic storytelling.