high-value-crops
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Iftach Birger Is Teaching Farms to See the Work
Raised in a farming family and trained as a plant scientist, Fieldin’s co-founder spent a decade turning tractors, sprayers and field crews into readable operations. Now, as CEO, he is betting that useful farm AI begins with earning the grower’s trust.
Fieldin
Fieldin is a US-Israeli agtech company building a smart farming operations platform for large, high-value crop growers - the people who run California's almond orchards, lettuce fields and vineyards. It stitches together IoT sensors, mobile apps, a cloud control center and, since acquiring Midnight Robotics, retrofit autonomy kits that turn ordinary tractors into self-driving machines. The pitch: connect every spray, harvest and tractor pass to real-time data so growers can cut costs, prove compliance and eventually take the driver out of the cab.