Louisa Schneider

Louisa Serene Schneider is the founder and CEO of Rowan, the ear-piercing company that hires registered nurses to do the piercing and runs its own medical advisory board. She started it from her attic in 2017 after a career in M&A and retail trading at Morgan Stanley and J.P. Morgan, and built it into a chain doing roughly $70-100 million a year with dozens of studios and hundreds of employees, more than half of them nurses.