
First he redesigned the material inside a helmet. Then he redesigned what a helmet could know. Anirudha Surabhi's career is a study in staying with one problem long enough for the technology - and the market - to catch up.
Quin (Quintessential Design) builds intelligent safety technology for helmets. Founded in 2017 by industrial designer Anirudha 'Ani' Surabhi, the company created the first motorcycle helmets with integrated crash detection and an SOS beacon, then pivoted to an 'ingredient brand' model that licenses its sensor-fusion hardware and emergency-response software to leading helmet makers. Its Quin Pod and Quin Tag devices measure motion thousands of times per second, detect dangerous impacts, and automatically alert emergency contacts and dispatch services with location and impact data across cycling, motorsport, snow sports, climbing and equestrian.